It’s rare to find the smartphone market shares for the Indian market. But, CMR, a market research company, has released India Mobile Handsets Market Review for the period 1H 2012 (January–June 2012). The report reveals that a massive 102.43 million mobile handset units were sold during this period, including 5.5 million smartphone sales.
Nokia lead the mobile handset market, while Samsung emerged as a leader in the smartphone category. Android was the most popular mobile operating system.
The top 3 players in the Indian Mobile Handset Market were Nokia, Samsung and Micromax, with 22.2%, 13.0% and 5.5% respectively. The mobile handset shipments grew by 16.6% year-on-year 1H 2012 vis-à-vis 1H 2011.
The smartphone market in India has been dominated by Samsung with a 41.6% share, followed by Nokia (19.2%) and RIM (BlackBerry, 12.1%). The report also revealed the market shares in terms of the mobile operating systems. The leading smartphone operating systems were Android (56.4%), Symbian (17.4%), BlackBerry (12.1%), Bada (8.5%), iOS (3.0%) and Windows Mobile (2.6%) with a total sale of 5.5 million units.
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Table – India Mobile Handsets Market: Leading Smartphone Players, 1H 2012 (in terms of % of unit shipments) |
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|---|---|---|
|
Player |
Rank |
Share (% of unit shipments of smartphones) |
| Samsung |
#1 |
41.6% |
| Nokia |
#2 |
19.2% |
| RIM |
#3 |
12.1% |
As smartphone options grow, and as they become more affordable, these numbers will continue to reach greater heights. While the 1st half of 2012 saw high-decibel launches like Samsung Galaxy SIII, HTC One X amongst other affordable options from Micromax and Karbonn, the 2nd half is even bigger. We have already witnessed big launches like Samsung Galaxy Note II, iPhone 5, Windows Phone 8, with more coming in by the end of the year like ASUS PadFone 2, Nokia Lumia 920, Motorola RAZR HD and HTC 8X.
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